The last stretch of 2025 looks like a turning point for companies, governments and startups. In this analysis we explore how the economy is shaping up and which technology trends will set the course in Spain, the Canary Islands, Europe and Latin America, with a special focus on the role of artificial intelligence and the evolution of the entrepreneurial ecosystem.
🌍 Economic outlook: Spain, the Canary Islands and Latin America
Spain faces the end of the year with optimism: the Bank of Spain forecasts GDP growth of 2.7% in 2025, driven by private consumption, productive investment and access to cheaper credit thanks to European funds.
In the Canary Islands, growth even exceeds the national average, at 2.8%. The archipelago is advancing along the path of digitalization and ecological transition, while consolidating employment and consumption. However, there is no shortage of challenges: the aging population, pressure on infrastructure and the shortage of skilled labor make a long-term strategy based on sustainability and territorial cohesion essential.
Inflation stabilized at around 2.5%, with more moderate food and energy prices. Even so, external factors such as US tariff policy and the volatility of international markets maintain some uncertainty on the horizon.
🇪🇺 Europe: slow but steady growth
In the Eurozone, the European Commission forecasts growth of 0.9% in 2025. Spain stands out as one of the countries with the best prospects, while large economies such as Germany and France face deeper structural adjustments. The Nordic countries, meanwhile, continue to set the pace in technological adoption.
Inflation continues to moderate, although energy could once again generate rallies. The European context points to stability, but with reduced margins for maneuvering.
🌎 Latin America: innovation accelerated by AI and fintech
The region is undergoing a true technological transformation: more than 85% of Latin American companies are already using artificial intelligence in some process, especially in sales, customer service and predictive analytics. Mexico is leading this wave, with a 965% growth in AI adoption between 2018 and 2024.
Startups in the region are betting big on fintech, insurtech, smart logistics and Web3, with generative AI taking center stage. The SaaS market is growing 28% annually, and global forecasts put the value of AI at more than $200 billion in the coming years.
🤖 Technology and AI: driving the future of business
In Europe, more than 40% of large companies already use artificial intelligence, with Spain as one of the most advanced countries. In Latin America, adoption has exploded in just a few years, growing by more than 900%.
The sectors that are betting the most on technological innovation include fintech, digital health, circular economy and AI on-demand services (AIaaS). Investment in these areas is not only being maintained, but is gaining strategic relevance.
🚀 Startups and new business models.
In Spain, three out of ten startups integrate AI into their daily operations. Biotechnology, circular economy, digital health and fintech are the most dynamic sectors. Companies like Factorial, Bnext, Ona Therapeutics or ADBioplastics are revolutionizing their industries with innovative and sustainable solutions.
Investment in startups remains active, albeit with more selective criteria. European funds and the Recovery Plan continue to be key catalysts for digitalization and business resilience.
In the Canary Islands, sustainable and digital entrepreneurship is emerging as a strategic axis of development, while in Latin America, entrepreneurial dynamism generates technological solutions with a strong social and economic impact.
📣 What does this mean for your company?
The current environment demands anticipation and strategic intelligence. Whether you lead a large company, manage a startup or explore new opportunities, having the right information is key to making forward-looking decisions.
🔍 Do you want to apply these trends to your business?
📅 Schedule a personalized appointment with Advixy’s experts and discover how to transform your strategy with innovative tools, market analysis and technological solutions adapted to your industry.
👉 Contact us and take the next step towards your company’s future.
💡 At Advixy, we turn information into action.
Don’t get left behind: the future is built today.