I am often asked, “Who is our biggest competitor?” my answer could be immediate, but I prefer to take the conversation into deeper introspection.
Let’s reflect together on what we do and why we do it, and how we got to where we are.
We are entrepreneurs, each with a history, a beginning and a trajectory that defines us.
Traditionally, we might think of a competitor as other professionals or companies that operate in our same sector and perform similar activities.
However, with accumulated experience, I have learned that this view can be limiting.
From my perspective, our biggest competitor is ourselves.
It all starts with an idea.
From that moment on, we embark on a tireless journey to bring that idea to success, guided by our own vision of the niche, the product and the communication.
Our task is to create something different, something that identifies us and distinguishes us in the market.
Over the years, many entrepreneurs have passed through our consulting firm, and although many shared the same sector and product, what really differentiated them was their perception and unique vision of the product.
Being an entrepreneur is, without a doubt, a constant challenge; it is knowing where to run in a sea of thoughts and ideas, learning to show what we want others to perceive, and achieving a total identification with our brand, our product and our ideas.
In addition, my role as a consultant allows me to see beyond the beginning of each project.
Often, when someone shares their idea with me, I can visualize their potential and strategies that they have not yet considered.
This allows me to help them organize and outline their path to success.
I love my work because it is not limited to a desk or an office; it is much more than laws and numbers.
My experience is broad, from helping a family business struggling to organize and move forward, to working with billion-dollar corporations with global strategies.
To me, having vision means being able to transform a freelancer into a partnership and continue to push it towards growth.
That’s why you won’t find me behind a desk.
I prefer to be by my clients’ side at every stage of the process, being one of their team and leading them to success.
This is my passion and my commitment.
7 de July de 2021
