“He who controls the terrain, controls the victory.”
Sun Tzu said it more than 2,000 years ago.
But many entrepreneurs are still fighting on battlefields that are already lost… or, worse, they don’t even know what terrain they’re on.
📍 Are you fighting on the wrong ground?
Most companies compete where everyone competes:
- Same channels.
- The same speeches.
- Same offers.
- The same fairs.
The result?
The terrain is swampy, unpredictable and full of traps:
- Saturation of proposals.
- Indifferent customers.
- Zero margin.
- Constant struggle for attention… to no avail.
⚠️ The new battlefield is not physical… it’s mental, digital, emotional.
Sun Tzu said:
“Favorable ground is that where the enemy does not wait for you.”
In modern business, the terrain is:
✅ Find hidden niches where you can be the leader.
✅ Innovate in communication channels where your competition is not yet.
✅ Spot emerging trends before they become popular.
💡 How to find your invisible terrain (the Advixy formula)
- In-depth strategic analysis.
- Not only market… but also global trends, habits, micro-communities.
- Study of your internal strengths.
- What do you do differently and better than anyone else?
- Conscious choice of land.
- You don’t have to be everywhere, just where you can be invincible.
🚨 Real cases: those who mastered the right terrain
- Airbnb: did not compete in the hotel sector… it created the collaborative economy arena.
- Nespresso: it did not fight the war of cheap coffee… it created the territory of premium coffee in capsules.
- Local companies: instead of selling to the whole world, they specialized in specific audiences, becoming benchmarks.
🔑 Corporate reflection
Are you on the ground that favors your business?
Or are you fighting battles you can’t win, in markets that don’t need you?
In the next article we will unveil the secret weapon that almost no SME uses:
Modern spies, invisible data and how to know what your competition is doing before they do it.
But if you want to discover right now the terrain where your company will be invincible, in Advixy we have the invisible maps that your competition does not even imagine.
Do you dare to look at the map?
