Sometimes we talk about internationalization and we think of something unthinkable for our company, it is time to eliminate border barriers and go global.
We will talk about one of the world’s largest consumers, the United States.
A demanding and daring consumer, as he likes to try different ethnicities due to his tendency towards internationalization of consumption habits. Every day more and more people are using technology and other innovative trends to eliminate geographical barriers, helping consumers to get closer to products from different countries.
It is a demanding customer who is interested in knowing clearly the origin, preparation and benefits of each product. They are increasingly concerned about wellness and health.
At the gastronomic level, they are the most willing consumers to try different flavors of ethnic foods, always looking for more variety when it comes to choosing what they want to eat.
It is a customer who likes speed, for them the day to day goes by too fast, therefore, they look for the fastest and most practical solutions. For this reason, sales have increased on the Internet and mobile applications. They are increasingly looking for fast and convenient processes in terms of technology, they are also a consumer very accustomed to new technologies.
A consumer in an economy characterized by the flexibility of its markets. It has considerable investments in research and development, with a very flexible labor market and a very high technological level. A country with 329 million consumers and a per capital income of 66,647 (Q1 2021 data), with a 2020 GDP of $20.9 trillion.
According to UNCTAD data, in 2019 the U.S. ranked second as an issuer of investment (9.5% of the world total) and was the leading recipient of foreign investment (15.9% of the total).
Let nothing stop us from thinking about internationalizing our brand, today it is possible and in a very short time. Advixy we help you, we use the soft-landing method, to achieve a market opening step by step, but sure, our concept helps the entrepreneur to adapt to the new market, without assuming such a high investment. But an investment that will undoubtedly pay off.
Taking your brand to the USA opens up a wide, diversified and competitive market, so each project for us is unique, analyzing how to differentiate yourself from your competitors is part of our job. Help you open up to a globalized market without fear of anything, because we are with you every step of the way.
We help you grow!
